Crafting Brands with Purpose and Personality

 Soul Punch is a bold, vibrant brand that fuses thrifting, personality, and creativity. The identity is brought to life through striking visuals and custom illustrations, including the character Tangle—a playful and dynamic figure that embodies the brand’s core values. Tangle’s whimsical design adds a human touch, making the brand memorable and approachable while reinforcing its strong, unique presence. This branding captures the essence of fun and excitement, making a lasting impact in every interaction 

 Games of Fortune is a playful, prize-driven app where users win by guessing button sequences. I approached the branding with simplicity and excitement in mind, creating an identity that’s vibrant, inviting, and focused on the game’s core objectives. From reimagining the logo to building a lasting brand presence, the design now feels both timeless and ready for download. 

 Reimagining my own brand meant creating a distinctive identity that highlights both my style and expertise. This sleek, modern design works seamlessly as both a logomark and full logo, adaptable across various applications. The unique colours and letterforms make Studio Walker a memorable brand that stands out in a crowded field. 

 Designing this brand was all about merging classic styling with a fresh, modern twist. We took the original logo and reimagined it with unique shapes and a memorable logomark that stands out in a busy market. The printed products that accompany this identity showcase its character and help make a lasting impression. 

 With a unique name like Phoenix Pools, the brand needed an equally distinctive design. This pool cleaning company stands for excellence and professionalism, so we created a logomark that blends fire and water—bringing the name to life in a memorable way. Complemented by printed materials, this identity helps Phoenix Pools stand out in a crowded market and reach audiences through classic, trusted channels. 

 Gloozy Doughnuts brings a fun twist to the dessert world with its unique, alcohol-infused treats. Designing this brand was all about capturing that excitement, using vibrant colors and mouth-watering visuals to create a look as delicious as the doughnuts themselves. The result is an irresistible brand that appeals to all dessert lovers and stands out in the specialty market. 

 trek captures the spirit of adventure and the thrill of the outdoors. Rebranded from MyTripsBlog, this identity shifts focus from blogging to a dynamic, social experience. The iconography—a winding path through mountains paired with a location pin—clearly conveys its purpose, making Trek instantly recognizable in the travel and adventure space. 

 This unique brand brings the spirit of nightlife and connection straight to your doorstep. Designed for lockdown, this care package includes drink recipes, ingredients, and games to create a fun, at-home experience with friends. The vibrant logo and bold colours capture that energy, making This Round’s On Me a standout in tough times.